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Ellen DeGeneres Becomes An Owner of Renowned "All-Natural" Pet Care Company

Expanded Product Line of Halo, Purely For Pets® Available In Stores Nationwide In February 2008

Los Angeles, CA, March 3, 2008 – Halo, Purely For Pets® announced today award-winning talk show host Ellen DeGeneres has become an owner of the twenty-year old all-natural pet care company. The announcement comes at a time when Halo is expanding its product line and retail presence for its entire line of all-natural pet food and pet care products in the U.S. market. The company has expanded distribution with a variety of major retail chains such as Whole Foods and Petco, as well as thousands of independent pet specialty and natural outlets. The expansion is designed to extend Halo’s line-up of all-natural, highest-grade pet food (including its signature brand “Spot’s Stew”) and its holistic pet care products for discerning consumers who wish to provide their pets with wholesome, healthy alternatives that enhance the overall well-being of their animals.

“I can’t tell you how honored I am to be a part of a company that believes in treating your pets as well as you treat yourself,” said DeGeneres. “Everything about Halo is great.  I’ve been using all of their products long before I decided to invest in the company.  I attribute my shiny coat to their all-natural supplements.”

Continued DeGeneres, “If you love your pets, you only want the very best for them, and this food is the highest quality. And if you forget to go to the grocery store, you can actually split a can with your dog.  If you’re going with the lamb, I’d recommend a nice Pinot.”

“This is a defining moment in the history of Halo,” said Halo President Alan Kerzner. “After more than a year of discussions, we’re delighted to have Ellen join our family, especially at this time of exciting growth. We are a company built on the foundation of providing the best possible care to pets and Ellen wholeheartedly shares our beliefs.”

In February, Halo will also introduce its first-ever line-up of dry dog and cat food products with the same high-quality ingredients found in its popular canned food. Halo will expand its signature recipe dog canned food with the introduction of lamb, beef and salmon varieties., The new Halo dry food selections .for dogs, include “Spot’s Stew” Adult Dog and Puppy Formulas.. For cats, Halo will provide dry “Spot’s Stew” in Indoor Cat and Sensitive Stomach cat formulas, as well as new can varieties featuring, salmon, turkey and lamb.

All Halo pet food is made from pure, all-natural ingredients such as butcher quality chicken, eggs, carrots, flaxseed, green peas, barley, sweet potatoes and cranberries. All the recipes have been fortified with vitamins and minerals. There are no artificial ingredients in any of Halo’s products. There are no byproducts, chemical preservatives, fillers, rendered meats, artificial colors or flavors.

Ellen DeGeneres Becomes Part Owner of Halo, Purely For Pets®

Halo Purely For Pets® has an unequaled commitment to natural pet care, beyond its pet food offerings. Additional products include: Liv-a-Littles, healthy whole meat freeze-dried treats for dogs and cats; Vita Glow, a full range of holistic supplements that support great health, strength and vitality; and Cloud Nine, soothing botanical grooming products free from harsh chemicals, coloring and preservatives.

About Halo, Purely For Pets®

For twenty years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. At Halo, we believe nutrition is the single most important factor in the quality of your pet’s life. With it, good health follows. By staying as close to nature as we can, we have seen phenomenal changes take place in the lives of thousands of pets and the owners who love them.

In 1986, Andi Brown founded Halo, Purely for Pets® after her cat “Spot” was plagued by digestive problems, skin irritations and excessive shedding. Andi soon learned that all of Spot’s symptoms were a direct result of nutrients lacking in his diet. Finding “premium” cat foods seriously lacking, she created a “stew” made from all natural ingredients and Spot was soon cured of his ailments and healthy again.

Since Halo’s inception, the company has been an active advocate helping conscientious pet owners better understand how nutrition plays a role in their pet’s health and vitality. Named for our belief that pets are our little angels, Halo continues to develop innovative and high quality pet products which help pet-owners better love and care for their “extra member of the family.”

Pegasus Capital Advisors, a private equity fund manager with offices in New York and Cos Cob, CT, holds majority ownership in Halo, Purely for Pets. Founded in 1995, Pegasus provides capital to middle market companies across a wide range of industries, and has particular interest in businesses that make a meaningful contribution to society by positively affecting the environment, contributing to sustainability and enabling healthy living. www.pcalp.com

For more information, please visit www.halopets.com.

About Ellen DeGeneres

Ellen DeGeneres has made a home for herself in the daytime arena with her hit syndicated talk show, "The Ellen DeGeneres Show." Currently in its fifth season, the show has earned a total of 21 Daytime Emmy Awards, including Outstanding Talk Show four years in a row and Outstanding Talk Show Host three years in a row. Additionally, DeGeneres won an unprecedented four People's Choice Awards for Favorite Daytime Talk Show Host and Favorite Funny Female Star.

DeGeneres has also enjoyed success on stage, in film and in the literary world. Her turns on stage at the famed Beacon Theater in New York for her HBO specials “Here and Now” and “The Beginning” garnered the shows a total of four Emmy nominations. DeGeneres also used her distinctive voice to bring the absent-minded “Dory” to life in the blockbuster animated film “Finding Nemo,” for which she received both popular and critical praise. Additionally, her two books, The Funny Thing Is... and My Point…And I do Have One, both debuted on the New York Times bestseller list.

On and off screen, DeGeneres’ humanitarian efforts take center stage. Overall, “The Ellen DeGeneres Show” has raised more than 40 million dollars and brought attention to various causes, including Hurricane Katrina relief efforts, global warming and animal rescue. DeGeneres has long been an advocate on behalf of animals ever since she adopted her first pet as a young child. Since then, she has been a staunch supporter of animal organizations such as The Humane Society, the ASPCA, and The Amanda Foundation.

For press information, please contact

Heather Greenfield at ID
(323) 822-4811

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